Encourage your students to explore different Canadian businesses with this collaborative business research assignment! Suitable for secondary school Introduction to Business, Information Technology, Leadership, Entrepreneurship, and Marketing Courses!
Students will work in pairs to choose a Canadian company for their project. They will be required to research the history of the company and how the company provides value/service to customers. Using this information, students will create a PowerPoint/Google Slides™ which will be used for a 10-15 minute classroom presentation.
Ontario Curriculum Connections
Introduction to Business, Grade 9 or 10, Open
- Â compare the ways in which different industries, sectors, and competitors address similar consumer needs and wants.
- identify the different types of businesses (e.g., service, retail, manufacturing; for profit, not for profit; Crown, public, and private);
- Â describe the impact of business on the local community
- identify the factors involved in production (e.g., natural resources, raw materials, management, labour, capital, information);
- explain the steps in the production process (e.g., purchasing, processing, grading, quality control, ISO certification);
- describe ways in which companies can improve productivity (e.g., training, capital investment, investment in applications of technology, use of just-in-time inventory systems).
- explain the role and the impact of marketing (e.g., for businesses, non-profit organizations, events);
Business Leadership: Management Fundamentals Grade 12, University/College Preparation
- analyse organizational strategic plans, using a variety of management tools (e.g., strengths, weaknesses, opportunities, threats analysis [SWOT analysis]; political, environmental, social, technological analysis; Porter’s five forces competitive model);
Entrepreneurship: The Venture, Grade 11, College Preparation
- analyse organizational strategic plans, using a variety of management tools (e.g., strengths, weaknesses, opportunities, threats analysis [SWOT analysis]; political, environmental, social, technological analysis; Porter’s five forces competitive model);
MarketingÂ
-  explain the factors (e.g., Maslow’s hierarchy of human needs, consumers’ needs, supply and demand, access to information, media) that affect the buying cycle (i.e., awareness, search, evaluation, trial, purchase) in the retail and service industries;
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