Design a Product and Marketing Plan (Grades 9-12 Marketing/Business)

Design Your Own Product & Marketing Plan
This is a creative secondary school business activity where students will work in small teams to invent and promote a fictitious product. Using this fictitious product, students will write a marketing plan report and deliver a product presentation to their classmates.
This product is designed to achieve Grade 9, 10, 11, 12 Introduction to Business, Marketing, and Information Technology programs.

Instructor Information:
The assignment can be used as a course culminating task for a marketing course or it can be condensed and used as a small assignment for other courses. The presentation component can be omitted to make the project more brief.

Ontario Curriculum Connections

• describe current marketing activities that target various market segments (e.g., youth, baby boomers, Generation X, seniors).
• summarize the factors that motivate a customer to purchase a product (e.g., discretionary income, peer pressure, social responsibility, evolving needs and wants);
• explain how marketing (e.g., branding, promotion, packaging, online sales) affects competition among products
• identify the pricing strategies and policies used to promote the sale of products (e.g., skimming, market penetration, loss leader, supersizing, combo pricing, discount pricing, volume discounts).
• identify the channels of distribution for a variety of products in a variety of markets (e.g., direct, indirect, integrated, and specialty channels);
• explain different systems of inventory control (e.g., just-in-time inventory, warehousing, overstocking, understocking);
• identify the various elements of promotion (e.g., advertising, publicity, sales promotion, public relations, personal selling);